So this Am I got a text message from BoI – you know, the best looking horse in the glue factor that is the Irish banking system, the entity of which we own 1/3
“Our records indicate that you have not activated your new Visa Debit
card. Your ATM/Laser card will be cancelled 2 mths after your new cardissued. If you have activated your card please ignore this. For
queries contact us on 0818365365 or email@example.com NEVER
disclose personal details via email”
Now, I know my VD card is working as of this AM so I got concerned. I know of some recent screwups with family and friends on the switchover and didnt want to be caught out.
So I rang… and waited online for 9 minutes before “John” answered. This, he said, is being sent to everyone. As in all customers.
Now, as I suggested to a bemused John, changing this from “Our records indicate that you have not activated your new Visa Debit card” to “Dear Customer, a reminder that if you have not already ...” would show a) competence (that the bank could identify customers that had/hadnt), b) customer sensitivity, c) customer courtsey. This seemed to flummox him and he kept reiterating that while he understood i had activated the card this was the message.
I dont know and cant be bothered finding out how many BoI customers this is being sent to but its got to be in the hundreds of thousands. So hundreds of thousands of texts are being sent needlessly. Which is a waste of money. Your money and mine.
Score one for boneheadedness BoI.