Ryanair have attracted some (presumably welcome..at least we are talking about them) attention recently for their policy of charging €60 if you turn up without a printed boarding pass.
Let’s leave aside that row. Ryanair are good at taking you cheaply and on time to a destination airport, sometimes even one that is remotely near where you were going. And they are very good at publicity, They should turn this row to their advantage.
I’m 2011 they carried 76m passengers. That’s a lot of printed boarding passes. The boarding passes are used for the airline as a passenger control method, and the relevant information for them is on the barcode. That’s why they scan it.
Scrap them. Make people show (as I have done in the uk and US and in Europe) a mobile device such as a phone, iPad or kindle. 76m sheets of paper mounts up to perhaps 10,000 trees. Charge people who DO turn up with printed pass, as after all it costs to dispose of the waste paper.
More trees…good. Cheaper flights…good. Favourable publicity for a change for Ryanair…good.